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The four general player types are represented by the following motivations: Achievement, Socializing, Exploration, and Killing.
• Achievers relishing the fact that they finished mowing their lawn before the football game (bonus points for completing the task before their neighbors).
• Socializers attending a religious service more for the social interactions than for the service itself.
• Explorers walking or biking around town, generally enjoying the travel as much as the destination.
• Killers doing anything to win an account at work, even if it means tarnishing the reputation of the competition (or their peers).Joselin Linder and Gabe Zichermann, Game-Based Marketing